Ferrero UK is expanding its portfolio with Kinder Bueno Dark, a new bar designed to widen the brand’s reach and help drive additional sales for retailers.
Available now, the variant introduces a more intense cocoa taste while maintaining the signature wafer, smooth hazelnut filling and texture shoppers know.
Kinder Bueno Dark targets shoppers looking for a more intense, premium chocolate option in a familiar format. With white, milk and now dark variants, the range offers retailers broader flavour coverage to cater to differing preferences and support incremental category growth.
The launch builds on Kinder Bueno’s performance in the chocolate snack category, where the brand is worth £89m with 77% recognition across the UK. Kinder Bueno is currently the fourth‑largest brand in the segment by value sales.
