Dr. Oetker Ristorante, the thin and crispy frozen pizza brand, has launched a new addition to its range, Ristorante Calzone Speciale.
The Pizza Calzone Speciale (rrp £2.99) is a folded pizza that is filled with mushrooms, salami, ham, tomato sauce and cheese, then sprinkled with cheese and herbs.
Dr. Oetker Ristorante continues to be the nation’s favourite thin and crispy frozen pizza brand, growing at a rate of 6.1% in value and 8.2% in volume. Ristorante now has a menu of 10 flavours, and 21% of consumers buy six or more of these, helping to drive category sales.
Diane Spence, Senior Brand Manager at Dr. Oetker UK said: “As the UK’s leading thin and crispy pizza brand it’s essential that we stay ahead of the category. Through our extensive consumer research we are able to constantly highlight ways to refresh our range to meet consumer demand.
“It is also essential that we identify new areas for innovation to keep us ahead of the competition. We’re confident that Calzone will not only appeal to our existing customers but also taps into a new audience looking for a delicious pizza with a difference.”
