Butterkist is further extending its range with what it calls the ‘taste-intense’ Discoveries packs.
Butterkist Discoveries is available in Hickory BBQ Pulled Pork (80g, rrp £1.49) and Sweet Chilli & Zesty Lime (80g, rrrp £1.49). They will join the already successful Salted Caramel (160g, rrp £1.49). The expertly blended combinations capture the consumer desire for sweet and savoury flavour associations, a market which has increased by 109% year on year.
Commenting on the launch of the new Butterkist Discoveries range, Anjna Mistry, Senior Brand Manager at Butterkist, said: “Butterkist Discoveries is all about uncovering a new flavour experience in popcorn, whilst keeping true to our brand which always delivers on taste. It is a hugely exciting time for us as we open up the opportunity to enjoy popcorn in a new way. We believe we’ve identified an opportunity in the market for retailers to drive incremental sales as we head into BBQ, picnic and the big summer getaway season.
Butterkist is investing £2m investment in ATL marketing this year, and the new packs will be available from July.