Dead Man’s Fingers has bolstered its range of flavours with the launch of a new banana rum.
The Dead Man’s Fingers Banana Rum (70cl, ABV 37.5%) is available to order now. It was first rolled out as part of a series of limited-edition variants in the run-up to Christmas, but following a hugely positive response from shoppers it has been brought back as a permanent addition to the line-up.
The new rum boasts sweet vanilla and banana aromas, with a touch of caramel and honey – all packaged up in striking yellow bottle with distinctive Dead Man’s Fingers branding.
Sam Caulfield, Brand Manager for Dead Man’s Fingers, said: “Following the huge success of our limited edition Banana variant in the run up to Christmas, we know that there’s significant demand out there and are therefore confident that it’ll provide a strong sales opportunity for retailers over the coming months.”