Cuisine De France adds ‘Le Twist’ to range

Le Twist pastries

Cuisine de France has launched ‘Le Twist’, an almond encrusted pastry filled with crème patissiere.

The new line is supplied frozen in cases of 32 and baked in-store. It has an rrp of £1.25 and is supported by POS material.

Mariam French, Head of Marketing at Aryzta Food Solutions commented: “We believe that by stocking the product, retailers can add a significant profit opportunity to their in-store bakery solution, with a POR of 35%.”