Crunch time for Cadbury

Oat Crunch bar

Cadbury Dairy Milk is launching a new bar aimed at mid-morning snackers – Cadbury Dairy Milk Oat Crunch.

The 30g countline combines oat biscuits with Cadbury Dairy Milk chocolate. The launch will be supported with a £4.5m marketing spend, including TV, PR, out-of-home and digital activity.

Matthew Williams, Marketing Director at Mondelēz International, said of the bar: “There’s nothing else like it in the chocolate aisle and we believe it will bring a fantastic opportunity for retailers to drive impulse purchases.”

Oat Crunch will be available as a 30g countline rrp at 58p, and in multipacks of three, rrp at £1.49.