Aryzta brings festive cheer to bakery fixture

Christmas muffin

Aryzta Food Solutions is hoping retailers will unwrap extra profits over the festive season with the launch of its Christmas sweet bakery and hot food-to-go ranges.

The in-store bakery provider has unveiled a nine-strong seasonal range of sweet and savoury products, to tap into shoppers’ desire to give themselves an indulgent treat.

“The run-up to Christmas provides a major opportunity for retailers to maximise their in-store bakery and food-to-go profits,” explained Paul Maxwell, Aryzta’s UK Marketing Manager. “We’re enabling retailers to use our high margin, limited-edition products with delicious seasonal flavours to capitalise on the festive feel good factor at a time when shoppers want to indulge.”

New for 2019 is Aryzta’s range of festive pastries. These include the Turkey & Chardonnay Slice – a turkey and vegetable filling in a creamy white wine sauce, encased in a butter enriched pastry topped with a red and black pepper sprinkle – and the Christmas Cracker Roll, with all the Christmas dinner favourites wrapped in a butter pastry with a sage crumb topping.

Vegan and vegetarian options have also joined the range, with a vegetarian Cheese & Cranberry Sausage Roll, containing a Cornish cheddar, potato and onion filling with cranberries and a plum sauce wrapped in a butter enriched pastry; and for a sweet treat, a Vegan Mince Pie Tart, comprising a vegan pastry shell filled with a mincemeat filling and topped with a golden nutty crumble.

“In-store bakery shoppers already spend more than your average c-store customer, and shop more frequently, so a good range of seasonal bakery options is sure to appeal to those looking for a quick bite in between Christmas shopping,” added Maxwell. “With new vegan and vegetarian options among the line-up, our festive range of sweet treats and winter warming savouries enables retailers to offer something to suit everyone this Christmas.”

Alongside the new additions, Aryzta has brought back its Luxury Shortcrust Mince Crowns and Mini Mincemeat Pies, topped with a star-shaped pastry lid and a light sweet dusting.

Also returning for 2019 are the Gingerbread Muffin, delicately spiced with ginger cinnamon and nutmeg, filled with a light vanilla treacle frosting and topped with icing sugar; the Chocolate & Orange Flowerpot Muffin, a sweet moist chocolate muffin enriched with tangy orange flavours and decorated with candied orange peel; and the Santa Triple Choc Muffin (pictured), with a filling of dark chocolate chunks, milk chocolate chunks and white chocolate chunks, filled with a vanilla frosting and topped with a festive Santa sugar work and sweet snow.


  • NEW Turkey & Chardonnay Slice – 200g – 36 per case
  • NEW Christmas Cracker Roll – 160g – 40 per case
  • NEW Cheese & Cranberry Sausage Roll – 160g – 40 per case


  • NEW Vegan Mince Pie Tart – 160g – 24 per case
  • Santa Triple Choc Muffin – 100g – 30 per case
  • Luxury Shortcrust Mince Crown – 68g – 100 per case
  • Mini Mincemeat Pies – 28g – 8 packs of 9 units per case
  • Chocolate & Orange Flowerpot Muffin – 125g – 28 per case
  • Gingerbread Muffin – 125g – 28 per case

For further information, retailers should call 0845 437 9593, email or visit