Aryzta’s American sweet bakery brand Otis is getting into the spirit of Halloween with the launch of the limited-edition Otis Halloween Muffin.
Available now, the chocolate muffin is filled with a smooth vanilla cream, topped with a pumpkin-shaped decoration and wrapped in a colourful Halloween-themed case.
With an RSP of £1.49 the product is supplied frozen for thaw and serve, in case sizes of 30.
“The British passion for Halloween has been steadily growing over the years and it now represents an unmissable sales opportunity and a major seasonal occasion for retailers,” said Paul Maxwell, Marketing Manager at Aryzta Food Solutions.
“Retailers can generate spooktacular sales of the Muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximise sales from in-store bakery this Halloween season.”
Retailers interested in more information should phone 01698 844 884 or email retail.ordersGB@aryzta.com.