Aryzta has Easter cracked with new Egg Muffin

Cracked Egg Muffin

Aryzta Food Solutions has launched the Cracked Egg Muffin under its sweet bakery brand Otis.

Touted as an “Easter treat” and available now, the muffin (RSP £1.49, case size 28) is supplied frozen for thaw and serve and features a moist chocolate chip muffin with a rich vanilla cream centre, finished with a white chocolate cream cracked egg decoration.

Point of sale materials including posters and shelf barkers are available to support the launch.

“The new Otis Cracked Egg Muffin is the perfect indulgent treat for retailers looking to drive bakery sales in the run up to Easter, and for consumers looking for something a little different versus traditional Easter bakery items, such as hot cross buns,” said Mary Byrne, Trade Marketing Manager for Retail at Aryzta Food Solutions.

For more information phone 0845 437 9593 or email