L&B Blue launches Bright Air Filter

This information is for tobacco traders only

Imperial Tobacco has introduced its latest factory-made cigarette L&B Blue Bright Air Filter.

Bright Air Filter combines a recess in the filter tip with a firmer filter structure, which Imperial says gives the impression of a smoother, better-quality smoking experience.

Imperial Tobacco Brand Manager Madeleine Pearce commented: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”

L&B Blue Bright Air Filter is available now in King Size 20s with an RSP of £8.70.

For more information, visit imperialbrandsplc.com.