Bestway Wholesale has unveiled its Easter 2026 national activation, ‘Buzz About the Sweetest Deals’, a large-scale omnichannel campaign designed to help independent retailers maximise sales during one of the most critical trading periods of the year.
Running across more than 60 depots nationwide until Thursday 26 March, the campaign brings together in-depot theatre, strong digital support and over 200 high impact and competitive spring deals and offers.
Retailers will be greeted by seasonal theatre across depots, with branded Easter beehive installations taking centre stage. Honeycomb pallet displays, stacked with leading brands and compelling promotions, create a clear focal point for standout deals offering up to 50% POR as well as product launches at competitive prices.
The fully integrated campaign, live both in-depot and online, invites customers to explore nearly 200 spring offers spanning all categories. Key promotions are housed within individual branded pallets, brought together under the ‘Buzz About the Sweetest Deals’ hive theme – driving visibility, footfall and impulse purchasing throughout the trading period.
Kenton Burchell, Group Trading Director at Bestway Wholesale, said: “By combining impactful in-depot theatre with digital reach and targeted communications, we are delivering a campaign that creates clear commercial advantage for both retailers and suppliers alike, reinforcing Bestway’s leadership in seasonal execution and market-leading support.”
