Copella, PepsiCo’s apple juice brand, is championing its quality, provenance and taste with a packaging refresh.
The overhaul is supported by a campaign to celebrate the “true taste of nature”. Advertising will include an opportunity to see inside Boxford Farm, where the juice is produced.
Brand Manager Danielle Mendham, commented: “We are really looking forward to introducing the transformed Copella to existing shoppers, as well as new fans, as we highlight the unique and delicious taste qualities of the juice.
“Copella is a trusted brand that people know and love, and thanks to the variety of seasonal apples we blend throughout the year, we offer shoppers a superior and varied flavour profile in every bottle. This justifies its position as a top five juice brand across single-serve and take-home formats.”
