Loch Lomond Whiskies has agreed a partnership with Colin Montgomerie to promote the brand’s range of single malts across the world.
The distiller recently announced a five-year partnership with the R&A to become Official Spirit of The Open and Women’s British Open. This is the brand’s first individual sponsorship agreement with a player.
Montgomerie will work with Loch Lomond to promote its full product range worldwide, including two limited-editions created to mark the 147th Open at Carnoustie as well as a single cask edition that will carry his name. Later in the year, a Colin Montgomerie limited-edition single malt will also be released.
“I’m a long-time fan of Scotch single malts and so am absolutely delighted to work with the team at Loch Lomond Whiskies who have shown great passion and enthusiasm for producing some fabulous whiskies of great quality and character,” said Montgomerie.
“As a proud Scot I know that Scotland is world-renowned for both our whisky and our unrivalled golf courses. I’m passionate about telling the story of both and was really impressed by the quality, authenticity and diversity of flavours of the Loch Lomond single malts.”
Colin Matthews, CEO of Loch Lomond Group, added: “We look forward to working with Colin as he helps us spread the message of Loch Lomond Whiskies around the world.”