Starbucks launches coffee-free RTD

Starbucks signature chocolate drink

Starbucks has added a Signature Chocolate variant to its Chilled Classic range.

This new chilled drink offers a blend of Fairtrade cocoa and milk. It is also the first flavour in the Chilled Classic range not to contain espresso coffee, making it something of an upmarket chocolate milk.

Starbucks Chilled Classics Signature Chocolate will be available from Arla Foods mid-May, with an RSP of £1.60 per 220ml pack.

The launch will be supported by an out-of-home marketing campaign, digital and mobile, product sampling and media partnerships.

Rebecca Kemp, Senior Marketing Manager for Starbucks, said: “Since launching our Chilled Classic range in the UK, the European ready-to-drink sector has gone from strength to strength, and we’ve seen growing customer demand. Signature Chocolate will appeal to more customers who are not looking for chilled coffee in the aisle and can enjoy an indulgent alternative to regular chocolate milk.”