The Loch Lomond Group has signed a five-year deal with golf’s governing body The R&A for its Loch Lomond Whiskies brand.
The partnership includes support of both The Open and the Ricoh Women’s British Open tournaments. It also means the distiller’s range of single malts will become ‘The Spirit of The Open’.
As part of the arrangement, Loch Lomond will create a variety of limited editions, aimed at both golf fans and whisky aficionados alike.
The partnership is effective immediately and runs until 2022. The five-year period includes the playing of the landmark 150th Open in 2021 at St Andrews, the home of golf. The 147th Open takes place at Carnoustie from July 15–22, 2018.
Colin Matthews, CEO of Loch Lomond Group, said the company was “extremely proud” to have agreed the partnership and association with The R&A.
“There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world,” he said. “There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.”
Martin Slumbers, Chief Executive of The R&A, added: “Loch Lomond Whiskies has a strong international reputation for achieving the highest standards of excellence and was a natural choice to become a new partner of The Open and the Ricoh Women’s British Open.”