Cockspur Rum is shaking its tail-feathers in the UK RTD scene with the launch of a new rum punch.
Made to a traditional Bajan recipe, Cockspur Rum Punch (ABV 4%) is available in both 275ml and 1 litre bottle formats.
Cockspur spokesman Steve Wilson said: “Our rum punch is pitched at consumers who are looking for the great taste of a traditional Caribbean punch but who want to skip the painstaking preparation.”
It is long believed that a 17th-century English sailor on his way to India is responsible for the first variations of punch when he mixed medicinal brandy from the ship’s store with water and a few simple ingredients obtained along the way. By the 1660s, English sailors had spread punch from its origins in the Indian Ocean to the Caribbean, where it’s been the signature drink of the region ever since.
Wilson added: “Post-Covid, we believe the popularity of the RTD bottle, due to its hygienic and ‘no fuss’ format is set to increase still further. At the same time, the consumers desire for high quality, authentic products will remain a key driver of sales. We believe our punch delivers a true taste of Barbados here in the UK, bringing fun, sun and natural refreshment.”
The Cockspur range is distributed in the UK through Craftwork. For stock enquiries call 02382 145596 or email email@example.com.