Coca-Cola Europacific Partners (CCEP) is backing the return of the Premier League with a refreshed 500ml Coca-Cola Supercan range and the launch of ‘The Club’, a new loyalty platform designed to encourage repeat purchases.
Running from 1 August to 31 October, Coca-Cola’s ‘Superfan’ promotion spans Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke and, for the first time, Coca-Cola Cherry in the 500ml Supercan format.
Available with an RSP of £1.95, promotional packs feature a unique code beneath the ring pull. Shoppers can scan an on-pack QR code and enter the code in the Coca-Cola app to join ‘The Club’, collect points and unlock rewards.
The 500ml Supercan offers double the points of a standard 500ml Coca-Cola pack. Rewards include Premier League hospitality tickets, VIP stadium tours, opportunities to watch matches with club legends, pitch experiences, player meet-and-greets, Coca-Cola merchandise, digital vouchers and Sky Sports packages.
CCEP said ‘The Club’ has been developed as a long-term loyalty platform that will support future Coca-Cola campaigns and seasonal promotions.
The Premier League packs feature a refreshed design inspired by fan murals and football culture, with graphics including gloves, boots, footballs, scarves and trophies.
Free POS materials are available through MyCCEP.com to help retailers promote the range in store.
Following the promotion, the 500ml Supercan will remain part of Coca-Cola’s core range.
