Cîroc has re-launched its bestselling Summer Citrus flavour (37.5% ABV) as a permanent range addition following the success of its initial launch in 2021.
Available now in a 70cl format with an RSP of £35.90, Cîroc Summer Citrus joins the vodka brand’s existing portfolio which includes its original flavour, Red Berry, Pineapple and more.
The Summer Citrus expression combines flavours of blood orange and lime and is presented in a striking brightly coloured bottle that features Cîroc’s classic metallised orb in the centre.
Samantha Newby, Category Marketing Director at brand owner Diageo GB, commented: “Cîroc Summer Citrus was a hit when it launched for the first-time last year, so it made sense to relaunch this year during what is set to be an exciting season of celebration, as well as make it a permanent fixture in the existing portfolio.
“Cîroc leads the way in providing on-trend and high-quality vodka options and this variant is no different. Adding Cîroc Summer Citrus as a permanent flavour is reflective of our commitment to providing high-quality flavoured vodkas to adult drinkers.”