Coca‑Cola Europacific Partners (CCEP) has expanded its alcohol RTD line‑up with Absolut Vodka & Sprite Pineapple, the brand’s second fruity flavour.
The 250ml can blends Sprite’s crisp profile with Absolut Vodka and a tropical pineapple twist, and is available nationwide at an RSP of £2.29.
The new variant targets relaxed, spontaneous occasions with friends, from picnics and festivals to unwinding after a long day, delivering a bar‑quality serve in a ready‑to‑enjoy format.
A vibrant orange‑to‑green gradient ensures standout on shelf while aligning with the Original and Watermelon variants. The unified design cues are intended to support premium positioning and make navigation easier for shoppers at fixture.
Retail activation includes secondary display units, cooler frame stickers and shelf strips, supported by downloadable digital assets via MyCCEP.com to help bring the launch to life in store.
Absolut Vodka & Sprite Pineapple arrives as the alcohol RTD category in GB tops £735m, growing faster than any other alcohol segment, with value growth forecast at nearly 4.4% by 2028.
