Saputo Dairy has unveiled a brand redesign for its Cathedral City cheese – the first major revision of its branding in six years.
Rolling out now, updated packs feature a modern, redesigned city scene with the cathedral centre stage, along with new vibrant SKU-specific colourways, while still retaining the brand’s familiar burgundy colouring.
The packaging also features a newly added signature from Cathedral City’s Master Cheese Grader, highlighting the pride taken in the quality checks that go into the creation of every batch.
Neil Stewart said: “We’re exceptionally proud of our brand and its place in the lives of our consumers and want to inspire people to put their heart and soul into every day, in the same way that we do with our cheese. We’re extremely excited about our new, modernised branding, which will enhance this emotional connection with our huge consumer base, whilst also welcoming new people into the Cathedral City family.”