Cordial brand Bottlegreen is bringing a refreshing new angle to its award-winning range with the launch of a Lime & Mint variant.
Available in the brand’s familiar 500ml glass bottle, the permanent new addition to the line-up has an RSP of £3.75 and is free from artificial flavours, colours, sweeteners and preservatives. Once diluted, one 500ml bottle produces 30 servings.
Zesty lime infused with crushed mint leaves mixed with Cotswold spring water drawn from Bottlegreen’s on-site spring creates a flavour which takes its cues from the mojito.
The launch is part of a major summer 2022 push for Bottlegreen which will see the brand’s biggest-ever advertising campaign, ‘Add a Dash of Extraordinary’.
The campaign includes out-of-home and print advertising, advertorials in key magazines, paid social media ads, and campaign-themed support with key customers. Specific Lime & Mint activity will appear as part of the overall brand push.
In addition to featuring in the wider campaign, Lime & Mint will also benefit from bespoke social media support that includes recipe inspirations.
Sarah Lawson, Head of Marketing for soft drinks at brand owner SHS Drinks, commented: “We’re confident that Bottlegreen’s zesty new flavour will set tastebuds tingling. This is going to be a big year for the brand and our latest launch blends together flavours which echo the renowned mojito and will appeal to both lovers of high-quality soft drinks and those seeking quick and easy ways to mix their own distinctive cocktails.”
For sales enquiries, contact SHS Drinks on 01452 378555.