Unitas has reported strong results from a One Week Special with Carlsberg Britvic, with the promotion delivering a 312% sales uplift compared with the previous six weeks.
Launched in March 2026, the One Week Special initiative was created to deliver short-term flash sales across the Unitas wholesale network, helping suppliers increase sales volumes while driving retailer footfall into member depots.
Beer was the strongest-performing category, recording a 367% uplift, while soft drinks sales increased by 309%. All featured soft drinks brands achieved growth of more than 200%, led by Pepsi at 327% and Lipton Ice Tea at 307%.
At SKU level, Poretti 10 x 440ml delivered the highest percentage growth, recording a 2,162% uplift from a low base. Tango and Carlsberg multipacks also posted significant gains.
Pepsi Max was the campaign’s biggest volume driver, with four of the five highest-volume uplift SKUs coming from the range.
Unitas said it will continue working with supplier partners on further One Week Specials throughout the year, giving members additional opportunities to drive sales and strengthen their offer to retailers.
