In a move that will do Tennent’s market share north of the border no harm at all, Carling has strengthened its long-standing association with English football by becoming the official beer partner to the Emirates FA Cup and Vitality Women’s FA Cup.
As part of the deal, which will run until at least 2025, the lager brand will roll out promotional activity throughout the remainder of this season’s competitions.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: “We firmly believe the beautiful game should be open to everyone, which is why this is a perfect partnership. The FA Cup spans every level of the game, from non-league to Premier League, and we’re delighted to be supporting both the men’s and women’s competitions.”
