Unilever has launched Wall’s first-ever sweet and sour ice lolly: Twister Fruit Zingerrr.
It is available now in a x4 multipack (RSP £2.25) and out-of-home single (RSP £1.40).
Made with real fruit juice, no artificial flavours or colours, and containing just 65 calories per serving, the new lolly combines tangy apple, sour lemon and sweet blueberry flavours.
Twister Zingerrr joins Unilever’s ‘Responsibly Made for Kids’ range, with a logo on pack to communicate its commitment to ensuring all products within this range are responsibly communicated, sold and developed.
Jennifer Dyne, Head of Ice-Cream UK & Ireland, Unilever, said: “Sometimes you’ve got to twist things up to stand out from the crowd and the Fruit Zingerrr, with its bold and vibrant flavour profile and bright colourful look, does exactly that. We’re in no doubt that this striking innovation will have huge stand out on-shelf – it’s bright, fun and hard to ignore!”
The Wall’s Kids’ portfolio, including Twister, Mini Milk and Calippo, is now 100% HFSS compliant following reformulations.
