Captain Morgan broadens a-peel with apple flavour

Captain Morgan Sliced Apple

Tapping into the ongoing popularity of flavoured spirits, Captain Morgan has launched Captain Morgan Sliced Apple.

The 25% ABV spirit drink is rolling out to Spar, Nisa and Bestway in a 70cl bottle format (RSP £16.50) during November, with wider availability in the spring.

The launch will be supported with over £1m of marketing investment in its first year.

Developed to tap into the early evening occasion and recruit yet more drinkers to flavoured spirits, the new product features a stand-out contemporary bottle design and offers “a versatile liquid with bold notes of apple”.

Samantha Newby, Category Director for Captain Morgan GB, said: “We know that consumers are still keen to explore new flavours within spirits. The launch of Captain Morgan Sliced Apple provides an opportunity to truly disrupt the category with great tasting spirit option whilst widening the reach of Captain Morgan to a broader group of people, moments and occasions.”