Pernod Ricard’s red wine brand Campo Viejo has returned to screens with ‘Decanta La Vida,’ a new campaign which celebrates the Spanish way of life.
The campaign, which captures the spirit of sharing, is live now and will run throughout June on video-on-demand, social media, and out-of-home. It will also come to life through a media partnership with News UK and Virgin Radio that will encourage consumers to share a bottle with friends and family throughout the summer.
The 20-second ad sees six friends in their 20s, 30s, and 40s gathering around a table to enjoy a meal and a bottle of Campo Viejo and is set to reach 75% of 25-54-year-old UK wine drinkers.
Lucy Bearman, Wine Portfolio Director for Pernod Ricard UK, said: “Campo Viejo is one of the world’s most-admired brands whilst Spanish wine is amongst the top 10 Countries of Origin and holds a 8.4% market value share. Passion is at the heart of our brand, and we’re delighted to once again inspire consumers to live life spontaneously, passionately, more expressively: learning to enjoy the small things in life, the simpler, more intimate moments.”
