Golden Wonder has launched Ringos Puffs, a new snack that is compliant with England’s forthcoming HFSS legislation.
Ringos Puffs is available now in BBQ and Sweet Chilli flavours in three formats: 20g (RSP 49p), 60g (£1 PMP) and multipacks of 6 x 16g (RSP £1.50).
Whilst HFSS regulations don’t yet apply in Scotland, it is only a matter of time until similar restrictions come north of the border and Golden Wonder has been getting ahead of the game by redeveloping some of its brands with lower levels of salt and fat.
Matt Smith, Marketing Director at Golden Wonder’s brand owner Tayto, commented: “Healthier snacks have a real credibility challenge, as many consumers don’t believe that they will taste as good. Health-conscious consumers expect snacks to be ‘worth the calories’.
“For many savoury snacks, reducing fat and salt to meet the guidelines means compromising too much on taste – and consumers will vote with their feet. In some products however, smart innovation in flavours, recipes and manufacturing can overcome this challenge – which is how we’ve created Ringos Puffs.”
