Home baking brand Dr. Oetker has given its core cake candles range a major renovation and added some NPD in a bid to open up more usage occasions and drive sales in the sector.
Star Candles (RSP £1.59) are a new launch of star-shaped candles available in metallics and bright colours. The range is aimed at home bakers wanting a subtler topper for special cakes.
Tall Candles (RSP £1.39) are intended for showstopping celebration cakes. The candles are available in gold and silver, as well rose gold to tap into the growing trend of pink metallics.
Party Candles (RSP £1.05) and Number Candles (RSP 99p) have both been refreshed as part of the brand’s candle relaunch, with a bright bold look and a range of different colours including stripy bold colours, pastel colours and metallics.
The entire range of candles is available now.
As part of the relaunch, the brand has released several birthday cake recipes featuring the candles to inspire consumers to be adventurous with their celebration bakes.
Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, waxed lyrical: “Our latest range renovation will bring something different to the candle sector. Home bakers are becoming more experimental with their cake decorations, so we wanted to launch a range of candles with something to complement every style and taste.”