Cadbury has brought back its ‘Fingers Crossed’ on‑pack promotion for Cadbury Fingers, giving shoppers the chance to win a cash prize of up to £20,000.
The promotion is back for a third year after generating a 15% uplift in incremental sales in 2025 – mostly through price‑marked packs.
Shoppers who find a crossed‑finger biscuit with a winning ticket inside promotional packs could win up to £20,000. Thousands of instant cash prizes are also up for grabs via an on‑pack QR code.
The promotion runs until 1 July 2026, across Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers 114g PMP, Cadbury White Fingers 114g and the Cadbury Dairy Milk Fingers 189g Family Pack.
