Tilda has revitalised its Spicy Mexican Rice, bringing shoppers a bolder, fiery tomato‑based recipe and refreshed packaging to boost standout on shelf as it targets further growth in the ready‑to‑heat segment.
The 250g pouch now packs black beans, sweetcorn and red peppers, fired up with chipotle and jalapeño chillies to deliver a quick “fiesta of flavour” for tacos, burritos, BBQ sides, burrito bowls and easy midweek dinners.
A packaging refresh introduces eye‑catching design cues to aid recognition and navigation in‑aisle, supporting the recipe upgrade and reinforcing usage ideas for quick lunches and dinner occasions.
The revamped Spicy Mexican Rice is available now with an RSP of £1.25.
