KP Snacks has launched a new on‑pack promotion in partnership with Now That’s What I Call Music.
Running from 15 February to 10 May, the campaign gives shoppers the chance to win thousands of cash and music‑related prizes, alongside a competition for convenience retailers.
The promotion spans KP’s Heritage portfolio: £1.35 price‑marked packs and grab bags (RSP £1.15) across Nik Naks, Skips, Discos, Wheat Crunchies, Space Raiders and Roysters.
Entry is via on‑pack QR codes, with winners confirmed after submitting their details.
Free themed POS materials are available to drive visibility and encourage participation across both retail and wholesale.
Retailers can also win cash prizes through a dedicated wholesale competition featured on PMP cases, from a total prize fund of £25,000.
