Butlers targets c-stores with farmhouse cheese selection

The Perfect British Cheeseboard

Butlers Farmhouse Cheeses has launched The Perfect British Cheeseboard, a selection of hard, soft and blue cheeses.

The new product has been designed for convenience retailers who wish to tap into the trend for farmhouse cheese but have limited space in the chiller.

The 155g pack contains a wedge of creamy orange blue cheese Blacksticks Blue; a stick of Butlers’ Sunday Best, a crunchy and crumbly Lancashire cheese; and a half-round of small batch cheese Button Mill. The RSP is £4.

Matthew Hall, owner of Butlers Farmhouse Cheeses, said the company wanted to make it easy for c-stores to tap into the craft cheese movement with no fuss: “The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”

For more information or to order, email matthew.hall@butlerscheeses.co.uk.