Burton’s Biscuit Company is introducing a new sub-brand to its Maryland Cookies range.
Maryland Mix’ems are targeted at families with teens looking for a sweet treat to enjoy at home in the evening and at weekends. They will be available in two 144g variants, Toffee Popcorn, Caramel & Candy Shells, and Fruit Jellies & Candy Shells, with 9 x 16g cookies in each pack and an rrp of £1.59.
Vibrant packaging featuring colourful stripes and a cookie bursting with a mix of flavours aims to create standout on-shelf.
David Costello, Burton’s Biscuit Company’s Head of Customer Category Management, commented: “Maryland Mix’ems offer a fun-filled combination of flavours and textures in every bite and will broaden the appeal of a brand that is already clearly established as the nation’s favourite cookie.”
“It’s another example of Burton’s NPD leading the way with category-boosting products that attract shoppers to the fixture and drive incremental sales,” he concluded.
The launch will be supported by in-store sampling and POS.
