Booker has launched its Autumn 2026 New Product Development (NPD) Guide, featuring more than 160 new lines to help independent retailers make the most of seasonal trading opportunities.
The guide includes eight Booker Group exclusives and 11 first-to-market products across impulse, grocery, alcohol and fresh categories. The wholesaler said the range is designed to help retailers respond to changing shopper habits, while driving footfall and increasing basket spend throughout the autumn period.
Halloween is a key focus of the programme, with Booker supporting retailers across its Premier, Londis, Budgens and Family Shopper fascia groups through seasonal promotions, dedicated POS materials and themed ranges aimed at boosting sales in October.
The wholesaler highlighted growing demand for trick-or-treat confectionery, sharing bags, party essentials and last-minute purchases, with promotional activity spanning confectionery, snacks, soft drinks, alcohol, healthier options and convenient meal solutions.
Among the Booker Group exclusives are Kinder Crispy Multipack, McVitie’s Digestives Mint Club, Fox’s Chocolatey Indulgent Creams Matcha, Thatcher’s Apple & Blackcurrant and new Mentos flavours.
First-to-market launches include Reese’s Caramel Bar, Red Bull Glacier x4 and Mountain Dew Pitch Black.
The Autumn 2026 NPD Guide will be available to all Booker symbol group retailers, with printed copies launching alongside POS kits during the week commencing 23 September 2026. The guide will also be available online from early September at booker.co.uk.
Martyn Parkinson, Retail Sales Director at Booker, said: “Our Autumn 2026 NPD Guide is packed with exciting new products to help retailers make the most of the season’s biggest opportunities. From Halloween favourites and innovative confectionery to premium drinks, fresh products and convenient meal solutions, we’ve brought together a fantastic range of exclusive and first-to-market products to help retailers excite shoppers, drive footfall and maximise sales this season.”
