Ben & Jerry’s has turned its bestselling flavour into an ice lolly with the launch of Ben & Jerry’s Cookie Dough Peace Pop.
The Fairtrade certified lolly consists of dairy vanilla ice cream, chocolate chips and a peace symbol-shaped, cookie dough-based centre – all dipped in a thick chocolatey coating.
Each Peace Pop comes on a wooden stick. Made with 88% paper, the tie-dye wrapper is widely recyclable.
Madeleine Boulton, UK Brand Manager for Ben & Jerry’s said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.”
Ben & Jerry’s Cookie Dough Peace Pop has an RSP of £2.20 for a single and £3.99 for three stick multipacks.
