Batchelors partners with Final Fantasy video game

Batchelors Pasta 'n' Sauce

Premier Foods has unveiled a limited-edition range of Batchelors products to celebrate the launch of the Final Fantasy VII Remake video game.

Running across 24 Batchelors Super Noodles and Pasta ’n’ Sauce SKUs until 30 August, promotional packs give consumers the chance to win prizes including in-game items, PlayStation 4 Pro consoles, and First Class Editions of the game itself.

The promotion is exclusive to Tesco Group symbols and from Booker depots.

Adam Woolf, Brand Director for Quick Meal, Snacks and Soups at Premier Foods, commented: “Gaming is one of the leading trends in the UK, so the link between the iconic game and our Batchelors range is perfect.

“The limited-edition Super Noodles and Pasta ’n’ Sauce packs feature eye-catching packaging with characters from one of the biggest video game releases of the year.”

The original Final Fantasy VII game was released in 1997.