Crosse & Blackwell has expanded its soup range with two high-protein products: Tomato, Lentil & Chilli and Tomato & Mixed Bean.
Available in 400g cans, the range has an RSP of £1.25 with a promotional price of £1.
The soups are designed to tap into growing demand for foods offering added nutritional benefits, with both products providing higher levels of protein and fibre.
The Tomato & Mixed Bean variety contains 14g of protein and is high in fibre, while Tomato, Lentil & Chilli delivers 10g of protein and is a source of fibre. Both count as one of consumers’ five-a-day and contain no artificial flavours, colours or preservatives.
The launch comes as shoppers increasingly seek products that support protein and fibre intake as part of healthier eating habits. Crosse & Blackwell said the new soups are intended to offer a convenient hot meal option that combines nutrition, taste and value.
