Hartley’s has launched ‘Sticking Families Together,’ a new campaign to promote the brand’s jam and jelly ranges that centres on the idea of Hartley’s bringing families together around the table.
A new advert runs across Sky, Channel 4 and social media. It sees members of a family invisibly dragged from different parts of their home towards Hartley’s products in the kitchen.
Set to Dennis Alcapone’s 1969 ska track ‘Ba Ba Ri Ba’, the campaign forms part of a wider refresh of Hartley’s that includes improved recipes, a new identity and product innovation.
