Mr Kipling has expanded its Christmas range with two new seasonal launches: Mr Kipling Mince Pie Whirls and a two-pack format of its Signature Collection All Butter Mince Pies.
The Mince Pie Whirls combine the brand’s classic whirl format with brandy-flavoured creme and mincemeat-flavour sauce.
The new two-pack format of the Signature Collection All Butter Mince Pies is designed for smaller households and aims to encourage trial among new shoppers.
Both products are available now with an RSP of £1.50.
Mince pie sales have grown by 34% over the past five years and are now worth £79.6m.
