Absolut has lived up to its ‘vodka with nothing to hide’ credentials by releasing a short film that features its employees totally naked.
The film humorously pays homage to classic employee induction videos and highlights the brand’s sustainable, progressive approach to vodka production. The nudity – in case you missed it – is used as a metaphor for Absolut’s transparent production process.
Craig Johnson, Absolut’s VP Global Marketing, said: “Absolut has always believed in using its voice to promote change and we are proud to champion sustainability and transparency in our industry. We feel it’s now more important than ever to let our customers know, we have nothing to hide!”