Yoplait has launched Petits Filous Natural, a smooth, mild and creamy yogurt rich in calcium and vitamin D, in a 450g sharing pot with no added sugar.
The 450g format provides four to five servings, making it suitable for various at-home occasions including breakfast. It also allows children and parents to customise their bowl with fruit, nuts and seeds, adding fun to the natural yogurt category.
The launch is backed by a six-figure investment and will be incorporated into the latest Petits Filous ‘Mischief Makes Us’ campaign, alongside bespoke shopper marketing in major national retailers.
The new product is designed to support Yoplait’s mission to improve children’s nutrition across the UK by bringing more dairy and fortification into their diets.
Yoplait said that more one million children in the UK are at risk of poor development and growth due to deficiencies in key nutrients such as vitamin D, calcium and iodine — all of which are found in fortified kids’ yogurts. Calcium intake has declined significantly over the past decade, and nearly 20% of children aged four to 10 are clinically deficient in vitamin D, contributing to the re-emergence of bone health diseases such as rickets.
Petits Filous Natural is available now with an RSP of £1.95.
