RTD brand WKD has launched a new Cherry Ice variant in time for summer.
WKD Cherry Ice is available now in 70cl bottles (RSP £3.38 and £3.29 price-marked packs) and in 330ml cans, which will also feature in the brand’s mixed 10-pack format.
The launch will be supported by in-store and digital activities.
Inspired by the growth of cherry flavours across multiple drinks categories, WKD Cherry Ice “brings a frosty, fruity twist that is designed to resonate with WKD’s core 18 to 24-year-old target audience”.
