WKD has cocktails canned

RTD brand WKD has launched two new ready-to-serve cocktails in cans.

Available in cases of 12 x 440ml cans price-marked at £2.69, WKD Venom and WKD Anti Venom are 6.5% ABV pre-mixed cocktails inspired by the popular drinks of the same names available in clubs and bars.

The two new variants have a “fun and fruity” flavour profile, and both contain caffeine. WKD Venom consists of WKD Blue, bourbon and orange flavour while WKD Anti Venom contain WKD Berry, peach schnapps and pineapple flavour.

The packaging design is intended to lend cans an “imposing” on-shelf presence with clean, bold, colourful branding and striking snakeskin-style graphics.

The new RTDs are available from Unitas, Booker and Batleys depots.

To support the launch, POS material will be augmented by a social media campaign designed to generate substantial consumer awareness.

“This innovation is all about WKD driving growth through a convenience-based solution that reflects consumers’ on-trade habits and preferences,” said Karen Salters, Group Director for brand owner SHS Drinks. “We’re embracing the on-trade cocktail trend and enhancing it for the take home consumer. Our latest new products are yet another example of WKD’s long-established role as a catalyst for fun.”