Cadbury is teaming up with Maynards Bassetts this summer for the biggest joint promotion yet from the two Mondelez brands.
‘Win the Captain’ gives shoppers the chance to win a day with an international football captain. Captains up for grabs include Eden Hazard, Virgil Van Dijk and Harry Kane.
Lucky consumers can also win thousands of other prizes, such as stadium tours, e-sports and bubble football games.The promotion runs from May to July across 100 product lines including tablets, bags, singles, multipacks, large bags and biscuits.
Best-selling lines – including Cadbury Fingers, Dairy Milk, Twirl, Wispa, Wine Gums and more – have an on-pack mechanic inviting shoppers to purchase. Other participating SKUs feature an off-pack promotion where consumers enter barcode and batch code details online to be in with a chance of winning.
Mathieu Maggi, Brand Manager for Cadbury Dairy Milk, said: “We’d encourage retailers to get involved and to create real excitement and theatre in store.”
The launch will be supported through a media campaign. Retailers can order posters to help communicate the promotion to shoppers in store by visiting deliciousdisplay.co.uk.