Werther’s Original is launching a new on-pack promotion in partnership with English Heritage.
Running from 1 September 2026 to 14 February 2027, the promotion will appear on selected packs and offer shoppers 2-for-1 entry to English Heritage sites, alongside the chance to win annual memberships and cottage holidays.
The activity taps into demand for affordable, experience-led rewards, linking the brand’s heritage credentials with one of the UK’s best-known heritage organisations, which welcomed more than 5.7 million visitors last year.
To enter, shoppers purchase a promotional pack, scan the on-pack QR code and follow the online mechanic to redeem rewards and enter prize draws.
The promotion will be supported by an integrated campaign across digital, out of home and AV, aiming to increase shopper awareness and in-store visibility. Promotional packs will be available across all channels from 1 September 2026.
Werther’s Original is the UK’s number one traditional branded sugar confectionery brand, worth £35.7m, with 96% brand awareness.
