Tango is giving retailers the chance to win one of five £200 prizes to mark the launch of its new zero-sugar Tango Sours range, available in two flavours – Watermelon and Tropical.
The competition is designed to drive in-store visibility and help retailers tap into demand around one of the brand’s biggest launches this year. It runs until 12 July.
To enter, retailers need to register on Carsberg Britvic’s trade support platform At Your Convenience, stock newly released 500ml Tango Sours bottles or cans in chillers or on shelf, and submit a photo of their best ‘sour face’ alongside the display.
Tango Sours is available now in a 4x330ml multipack (£4.09 RSP), 1.5-litre bottles (£3.35 RSP) and 500ml bottles (£2.39 RSP).
The range is supported by the tagline ‘Brace yourself, it Tangs back’, targeting younger consumers seeking more adventurous flavours. It features Tango’s updated visual identity, introduced earlier this year, designed to strengthen shelf standout and appeal to Gen Z shoppers.
Tango has generated more value sales from new product launches than any other flavoured carbonate brand over the past three years.
