Saputo Dairy UK has launched a new £1m advertising campaign for its Cathedral City cheese brand.
An evolution of the brand’s ‘Stay Home’ campaign that aired earlier this year, a new TV advert – ‘Reasons For Cathedral City’ – showcases the cheese as a “trusted go-to food staple, bringing moments of pleasure and comfort to a variety of at home meals”.
Closing with the strapline ‘The Nation’s Favourite’, the 30-second ad heroes a core range of Cathedral City Block, Sliced and Grated lines, and supports the brand’s sustainability agenda.
It runs until 6 December across video-on-demand TV channels including ITVHub, All4, Sky Go and Sky on Demand, reaching over 2m of the brand’s target family audience. The ad will be further amplified by a social media campaign across Facebook and Instagram.
Cathedral City Marketing Controller Neil Stewart commented: “Here at Cathedral City, we don’t believe that all cheeses are created equal. Through our ad we want to showcase to viewers all the great reasons Cathedral City should be the #1 cheese choice! With over 50 years of cheddar-making experience under our belt we’re the experts, and our consistently rich and creamy recipe, enjoyed by over half of all UK households, is testament to this.”