Walkers is extending its Market Deli range of pita, tortilla and classic potato chips with the addition of an Anglesey Sea Salt flavour in a potato chip format.
Market Deli is supported with a four-week TV campaign which launched on 1st February to drive awareness of the full range. The new flavour will be accompanied by a huge sampling programme with more than 300,000 samples being distributed. It will be available in sharing (rrp at £2.19) and single packs (rrp at 83p) across the grocery channel.
Matt Goddard, Field Sales Director for Walkers, said: “We know how popular salted flavours are with consumers and by expanding our offering, we are able to accommodate their favourite tastes and build on the success of the Market Deli brand within the impulse channel.”