Vimto has unveiled ‘Find Your Different’, its biggest marketing campaign to date.
Activity includes TV, video-on-demand, digital, proximity media, mobile and shopper marketing in store and online.
Following on from the ‘I See Vimto In You’ campaign, ‘Find Your Different’ continues to showcase the Vimto spirit, dramatising its essence and highlighting the notion that life is a discovery and a celebration of what you love.
The £5m campaign follows the recent unveiling of a new brand identity across the entire Vimto portfolio and the relaunch of the Vimto core squash range – which is now fortified with vitamins C and D, as well as the introduction of a new addition to the Vimto squash range: Blackberry, Raspberry and Blueberry. As part of the ‘Find Your Different’ campaign, there will also be product-specific media, targeting parents buying squash for their families, communicating the new fortified squash vitamin credentials.
Vimto Senior Brand Manager Becky Unwin said: “As a brand, we are always seeking ways to disrupt the soft drinks category, and we feel that this is exactly what we’re achieving with ‘Find Your Different’.”