To meet the growing demand for vegetarian sweets, Haribo has launched Haribo Sour Sparks and Haribo Starbeams.
Both are available in plain and £1 priced-marked 160g packs.
Haribo Sour Sparks offers “a unique, chewy eating experience with a tasty, sour centre”. Big enough to bite into twice, the lightning bolt-shaped pieces come in three colour and flavour combinations: cola & lemon, apple & cherry and raspberry & pineapple. Each bite gives a longer-lasting bolt of sourness from inside the jelly to deliver a sour experience that is completely new to the range.
The first foam sweet to join the brand’s vegetarian range, Haribo Starbeams offers a mix of soft jelly and foam sweets in three fruit flavours: cherry, apple and lemon. Each flavour is available in a colourful shape that represents positivity.
Claire James, Trade Marketing Manager for Haribo said: “With two bright and vibrant packs to add to shelves, each with its own unique selling point, we know that these products will cause a stir. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer.”
For further information about Haribo, contact the sales team on 01977 600266 or visit the brand’s website.